In the startup world, where most ventures dissolve prior to reaching sustainability, you’ll find a ton of clever hype written on foggy windows. Everyone is working on the next big thing. The next big thing is presented as shiny and alluring because it needs investment, support and assurance. The road map is optimistic and the charts all curve upward by default. However, those who have had the privilege of experiencing real trials and tribulations within a startup initially may be surprised to discover such a high level of uncertainty and lack of operational structure. This forces us to reflect deeply upon our personal investment and the various potential outcomes. By contrast, everything on the outside begins to look more appealing. And given any member’s level of commitment at such an early phase, the risk of jumping ship is high.
For those in the trenches with so much at stake, remember, the grass is not always greener. It’s usually just a different shade, and sometimes there is nothing but dirt.